Recent Study: Food Preparation Appliances in France
In 2013 the volume growth of food preparation appliances slowed down to a negligible increase, for two main reasons. On the one hand, adverse economic conditions and the high rate of unemployment reduced purchasing power in France, and led to a general contraction of consumers' propensity to purchase. Secondly, a 2012 collaborative promotional campaign between Carrefour and Beko France's range of food preparation appliances under the brand Grundig prompted French households into early equipment...
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