New Market Study, "Laundry Care in France", Has Been Published
In 2013, the trend of people switching from standard powder to other detergent formats strengthened. Standard powder detergents saw a 14% decline in current value sales in 2013, while concentrated powder detergents saw corresponding growth of 2%. Liquid detergents was another category which saw the same movement from standard to compact with standard volume sales dropping by 8% and concentrated sales growing by 27% in 2013. The reason behind this was that players focused their investment on the more modern...
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