"Strauss Group Ltd in Hot Drinks (World)" Is Now Available at Fast Market Research
Strauss is a mid-sized hot drinks company with limited geographic presence. It has established a strong presence in Eastern Europe and Russia. The company focuses on coffee and has little presence in other categories. Its joint venture in Brazil, Strauss/Sao Miguel, is a good platform for it to expand into the market. The launch of Nespresso-compatible capsules in Israel means it has started to catch up with the latest pod trend. It needs to look into pod in Brazil and...
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