Market Report, "Bottled Water in New Zealand", Published
Total volume growth of 5% in 2013 was in line the review period CAGR. The Wellington earthquakes in early 2013, while not on the same scale as the earlier Christchurch earthquakes, reminded consumers of the need to stock up on essentials in the case of a natural disaster. Accordingly, following the earthquakes, most Wellington outlets quickly sold out of bottled water. In addition, the health and wellness trend continued to boost bottled water sales in 2013 as consumers increasingly accepted...
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