Polishes in Canada - New Market Report
Polishes registered moderate growth in 2013 with an overall increase of 1% in current value sales, as polishes continued to feature in a smaller part of household cleaning regimes. The category was characterised by a shift in cleaning habits, as substitute products such as polishing wipes and surface cleaners cannibalised sales of polishes. New products such as Pledge wipes provided added value to consumers through convenience, while floor cleaning systems captured sales from traditional floor polish.
View full press release