"Sun Care in Israel" Published
The average unit price of sun care declined by 2% in current terms during 2013 due to the high levels of price competition which exist between the leading brands in the category. The steady rise of private label in the category continues to have a profound effect on sun care in Israel. Shufersal, for instance, recently launched a new range of sun care products under the Sun private label. This new product range includes nine different products which are positioned...
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