"Air Care in New Zealand" Published
After a strong launch in 2010, candle air fresheners continued to record healthy growth in 2011 and 2012, but this began to subside in 2013, falling from current value growth of 12% in 2012 down to 2% in 2013. Despite this, Air Wick launched the Air Wick Multicolour Candle in 2013. This candle product changes colour while it is alight. Air Wick also launched a Black Edition Multicolour Candle in 2013, which was advertised on New Zealand TV. The latter...
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