Home Improvement in Sweden - New Study Released
Home improvement and do it yourself (DIY) grew in interest for Swedish consumers since 2000. The strong development started with popular TV shows such as ??ntligen Hemma? where the popular host Martin Timell provided inspirational and practical tips to ordinary people. The programme is regarded as one of the starting points for the increasing popularity of home and garden products, often referred to as the ?Timell effect?. The projects covered everything from painting at home, gardening, crafting of terraces to...
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