Oral Care in Lithuania - New Report Available
Oral care was by far the most dynamic category in beauty and personal care in Lithuania during 2012. The leading companies present in the category proved that the oral hygiene habits of Lithuanian consumers can be changed for the better, provided that enough marketing money is spent and intense educational campaigns are managed properly. The essential message communicated to Lithuanian consumers during the review period was a simple one which focused on suggesting that the regular use of toothbrushes and...
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