Market Report, "Sanitary Protection in Vietnam", Published
In 2013, sanitary protection excluding intimate wipes saw high current retail value growth of 15%. This healthy growth was mainly fostered by efforts of manufacturers through active marketing activities and new product developments. Furthermore, increasing consumer awareness of hygiene and better education about benefits of these products were other factors fuelling the category's growth. Nevertheless, compared to 2012, growth in 2013 was two percentage points lower, mainly due to maturity of the category as well as the poor economy.
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