New Market Report Now Available: Gum in Israel
In 2013 fruit flavours gained popularity among consumers. Such flavours included watermelon, apple and strawberry. For example, Mentos's 3D brand combines three flavours in one gum, including the combinations of blackberry, kiwi and strawberry, as well as lemon, orange and grapefruit. In addition, Strauss Group Ltd launched a sugar-free gum with flavours of either lemon pie or apple strudel. Such fruit flavours appeal to health conscious consumers by offering a low-calorie dessert alternative, in addition to the lifestyle perception of...
View full press release