Market Report, "Depilatories in Egypt", Published
Depilatories maintained growth over the review period in spite of consumers becoming more price sensitive than ever and competition from homemade alternatives that are often preferred by Egyptian women. In order to cope with these alternatives, depilatories are continuously subjected to promotions in a range of different distribution channels, specifically in hypermarkets and chained supermarkets that have the ability to absorb these changes in price. Unit prices decreased in 2013 in constant terms, but not as significantly as earlier in...
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