"Deodorants in Costa Rica" Is Now Available at Fast Market Research
Deodorants continued to see deeper levels of segmentation in 2013, with manufacturers focusing on consumers' different needs, which were directly related to age and aspirational life styles. The leading brands continued to benefit from the influence of celebrities to introduce new products or line extensions (which offered subtle changes) while continuing to add value and offer special point of sale promotions in order to attract their target consumers' attention. Both multi-benefits alternatives (5 in 1) and specific care formulations continued...
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