New Market Research Report: Bayer AG in Consumer Health (World)
Bayer AG, the second largest consumer health company in the world in 2013, continues its strong market performance in "over the counter" (OTC) drugs, vitamins and dietary supplements with its broad portfolio and iconic brands. The company has made progress towards its goal of becoming the global leader through recent high-profile acquisitions, solid organic growth and expansion in emerging markets. However, considerable merger activity in the industry presents new formidable challengers.
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