New Market Study, "Beer in Belgium", Has Been Published
Growth in total beer volume sales in 2013 was much stronger than was expected, and evidently faster than the CAGR for the entire review period. This improvement was partly due to a price war between category leaders Cerveceria Centroamericana and AmBev Centroamerica, and their low prices made it possible for new consumers to buy beer, and old consumers to consume more frequently and a greater quantity per time. In addition, imported premium lager had a strong year, with more than...
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