New Market Study, "Rtds/High-Strength Premixes in the Czech Republic", Has Been Published
Czech consumers showed more interest in malt-based RTDs in 2013 because these products fitted in with their increased demand for low-alcohol drinks with interesting flavours. It is mostly the young generation that like malt-based RTDs, though their consumption was still limited due to relatively high prices. Consumption in 2013 was fuelled with flavour extensions, including Frisco White Grapes & Lotus with stevia, and with the introduction of a new brand - Mystery by Heineken Ceska Republika.
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