New Report Available: Tea in Morocco
In 2013, manufacturers continued to invest in innovation to stimulate sales. They extended their product ranges with new flavours, such as saffron, jasmine and thyme that were mainly found in other tea. Some tried to target younger consumers and children, who are generally less inclined to drink tea. In order to compete, some players continued to upgrade their offerings and bring out new varieties that can be drunk throughout the year. Manufacturers also invested in bigger packs offering several varieties...
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