New Market Research Report: Singapore Airlines Ltd (SIA) in Travel and Tourism (World)
Operating three airlines under one roof, the Singapore Airlines Group has strong opportunities thanks to the diverse groups it has the ability to target, including budget, luxury, international and regional travelers. Nonetheless, performance has been poor in recent years, and the group has not only lost its regional domination to Cathay Pacific, but also missed opportunities for expansion through fruitful partnerships, and seen customers expressing disappointment with the airline.
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