Market Report, "Bath and Shower in Colombia", Published
With a very attractive claim, moisturisers fully entered shower with Nivea In-Shower Body Lotion Skin Conditioning (Acondicionador CorpOral-Bajo la Ducha de Nivea). The shower category has been overcrowded in recent years with several new products (exfoliants or scrubs for specific parts of the body, shower gels for men and women, the so called "splashes" or soft, short-lasting fragrances for the shower and intimate washes for women) changing the way consumers take showers. With more products to use in the shower,...
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