Recent Study: Alcoholic Drinks Packaging in Turkey
Beer has the biggest unit consumption among all alcoholic drinks in Turkey. The most popular packaging type in beer was glass bottles with 1.4 billion units in 2012 in retail and foodservice combined. Increased demand for glass bottles in domestic lager has been one of the main drivers of demand for glass bottles in beer. The use of glass bottles remained prominent in domestic lager because glass is perceived as premium packaging for this higher-margin product type and it helps...
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