"Baby and Child-Specific Products in Colombia" Now Available at Fast Market Research
Leveraging on increasing sophistication among consumers, greater segmentation of baby and child-specific products based on age, gender and socio-economic group, manufacturers of higher-end imported brands, such as Mustela, Burt's Bees, Palmer's and Babaria, are seeing growth opportunities supported by dynamic specialist beauty retailers (Fedco), specialist stores (Baby Ganga) and parapharmacies (Farmatodo and Locatel). Demographic changes are favouring sales of higher-end products. Consumers with higher disposable incomes and who are spending more on fewer children (based on declining birth rates) are...
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