Vitamins and Dietary Supplements in Saudi Arabia - New Market Research Report
Vitamins and dietary supplements achieved a good performance in current value terms in 2013. Consumers became more health-conscious thanks to government campaigns focusing on heart disease and diabetes. In addition, the culture of consumer foodservice in Saudi Arabia resulted in an unbalanced diet. This led consumers to move to vitamins and dietary supplements to offset deficiencies in their diets. As a result, vitamins and dietary supplements registered value growth in 2013.
View full press release