Baby Food Packaging in Japan - New Market Study Published
Baby food packaging sales grew slightly in off-trade volume terms in 2013 to reach 323 million units. Positive growth was mainly driven by the strong performance of prepared baby food. As the number of working mothers increased in Japan, consumers are looking for easier and more convenient baby food options. Also, there has been a gradual shift in consumer preference, with mothers using prepared baby food in order to spend more time interacting with their infants rather than cooking homemade...
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