Market Report, "NRT Smoking Cessation Aids in Romania", Published
Value sales of NRT smoking cessation aids rose by 35% in Romania in 2013, though from a very low base. E-cigarettes seem to have reversed the growth trend of NRT smoking cessation aids, as in 2012 value sales dropped by 84% after the withdrawal of NRT gum brand Nicorette by Johnson & Johnson Romania SRL. There appears to be a certain lack of interest among producers, most likely due to the poor prospects of NRT smoking cessation aids, despite the...
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