Hungary Telecommunications Report Q4 2014 - New Market Research Report
The main competitive dynamic at play in Hungary is between operators encouraging subscribers to upgrade their handsets or move to higher capacity data services. Overall market saturation and price erosion in traditional services has shifted operator focus to upselling data services, which has begun to yield results. There is however additional pressure on traditional service revenues as a consequence of higher smartphone penetration as users substitute voice and messaging usage to IP alternatives. Meanwhile, in the wireline segment there is...
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