The Role of Digital Media in Influencing Consumer Behavior
The convincing prowess and influence of the media has long helped people and businesses equally to buy and sell respectively. The existence of various forms of media can be dated far back to the Egyptian era or to that of Mesopotamian civilization in the form of town criers who made public announcements. But with time, various changes in the lifestyle of people and influx of societal customs; businesses saw the shift from word-of-mouth media developing into print media. Today almost...
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