Market Report, "Transportation in Taiwan", Published
With the wider presence of low cost carriers, air ticket prices became much more affordable for Taiwanese consumers, particularly younger travellers looking at short haul destinations. The economic slowdown weakened consumer confidence, making budget airlines more enticing to price dependent consumers. The dynamic growth of low cost carriers pressured schedule and other non-budget airlines to offer attractive promotional rates in order to boost sales. At the same time, more Taiwanese consumers are travelling abroad as they look for a break...
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