New Market Report: Rtds/High-Strength Premixes in Slovenia
Deepening economic woes in Slovenia have had a major impact on sales of RTDs/high-strength premixes as falling consumer purchasing power has pushed consumers towards cheaper alcoholic drinks and drinks with higher volume of alcohol, such as spirits. Decreasing alcohol consumption is also connected with the growing health and wellness trend in the country. However, there have been some attempts by the companies to attract consumers with innovative products and by bringing them closer through social media sites.
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