Market Report, "Fragrances in the United Arab Emirates", Published
Localisation remained a prominent trend in fragrances during 2013, boosting growth in the category overall. International players continued to launch fragrances based on oud in order to appeal to the United Arab Emirates? local population as well as advertising their existing international brands. These oud-based fragrances include Wood Mystique and Tom Ford Oud Wood by Est?e Lauder, both of which are heavily advertised on billboards lining the main roads, posters in shopping centres and on television. Other players followed suit...
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