Market Report, "Vitamins and Dietary Supplements in Italy", Published
The worsening of the Italian economy has led Italians to reduce their spending on non-essentials and only purchase products when absolutely necessary. This trend does not favour categories which offer more long-term benefits, such as vitamins and dietary supplements. Although more and more consumers became familiar with these products over the review period, many Italians started to forgo buying vitamins and dietary supplements as they could not justify spending on them. With the current economic situation, only a minority of...
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