Deodorants in Nigeria - New Market Study Published
Demand for deodorants increased strongly for the last five years, excluding the economic crisis of 2009, and products are increasingly visible in a wide variety of retail outlets, including big supermarkets such as Shoprite and Park 'n' Shop. The use of deodorants is not traditional in Nigeria, despite the hot and humid weather, due to low affordability of consumers in the past. However, with increased Westernisation and growing affordability, the category was able to record strong growth from a low...
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