"Jeans in the United Arab Emirates" Published
Jeans stagnated in terms of growth over the last few years of the review period, with only the growing appetite for luxury and premium clothing items driving growth within certain jeans categories in the UAE. Increasing competition amongst distributors is forcing heavy discounts that are reflected in lower overall value sales growth for jeans. There is also increasing competition from other casual wear offerings as consumers diversify their purchases. Thus, overall growth in value sales terms within jeans is principally...
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