New Market Report: Digestive Remedies in Italy
Gastrointestinal problems remain the most common conditions treated by OTC products in Italy due to increasingly hectic lifestyles. According to a recent study by ANIFA (National Association of OTC Medicines), over 60% of Italians are affected by gastrointestinal issues at least once a year. Among the most common complaints are stomach acid, poor digestion and diarrhoea as a result of stress and over-indulgence. According to the study, Italian consumers treat these problems mainly with OTC digestive remedies. This trend sustained...
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