Digestive Remedies in the Netherlands: New Research Report Available at Fast Market Research
The 2013 growth rate was broadly in line with the performance of the review period. Digestive remedies continued to see increased penetration, as shown by the gradual rise in sales per capita recorded over the review period. While Dutch consumers tend to prefer opting for prescription drugs rather than OTC, companies have spent a lot to raise awareness and improve health literacy among consumers. This has been done through advertisements and claims that stress the products' ability to treat day-to-day...
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