Baby and Child-Specific Products in Nigeria - New Report Available
Baby and child-specific products saw a positive performance in 2013, as marketing activities and the rising baby population helped to drive sales. As the category became more competitive, producers drove their brands with increased marketing activities, which helped to create awareness of the benefits of baby and child-specific products. Furthermore, the year-on-year growth in the baby population also contributed to the increase in value sales, due to new consumers entering the market.
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