Rtds/High-Strength Premixes in Nigeria - New Market Report
Marketing activities by producers, western-influenced social culture, especially night life, and increased consumption among female consumers are the major factors that stimulated growth in RTDs/high-strength premixes in 2013. Producers of brands, such as Snapp and Kiss Mix, intensified their advertising and marketing activities to court patronage in this fast growing market. Furthermore, the increasing night life culture especially among young professionals, also stimulated the growth in RTDs/high-strength premixes in 2013.
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