New Market Research Report: Sports and Energy Drinks in Romania
After a period of excellent performance, year 2013 witnessed only a small volume growth and a decline in value. The explanation stands in the low purchasing power which affected the growth of the consumer base and affected the frequency of patronising the on-trade outlets which represented an excellent channel for the distribution of energy drinks. On the other hand, volume growth was the result of changes to a busier lifestyle in Bucharest and large cities, with a younger population more...
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