Recent Study: Jeans in Hungary
The financial crisis also hit the jeans category hard, as besides good annual growth in 2011, 2010 and 2012 saw recession. However, after reaching a low point, 2013 registered a better performance. In volume terms, the sales of women's jeans grew by 3% and men's jeans by 2% in 2013, while in current value terms their sales rose by 7% and 6%, respectively. Jeans are becoming increasingly fashionable again in Hungary and are important pieces in the wardrobes of both...
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