Market Report, "Deodorants in Ireland", Published
Overall value sales of deodorant reached 40 million in 2013. This was a comprehensive increase of 4% on the previous year in current terms. Deodorants remain a staple product for Irish consumers that they will not go without. Personal hygiene is very important for the majority of consumers, both male and female. While the category was always expected to see sales increase, the rate of growth improved due to extra volume sales during the good summer weather in 2013.
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