New Market Research Report: Hair Care in Nigeria
Growth in hair care was strong in 2013, with a retail current value increase of 12%. The rise of internet and cable television usage had a cultural impact on the category, with many consumers of hair care products being influenced by international celebrities, thereby helping to grow the category. Furthermore, growth in the population led to the entry of new consumers to hair care, especially young females of school age, which also helped to boost the growth of the category.
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