New Market Research Report: Writing Instruments in Japan
Writing instruments saw continuous growth over 2010-2013. During the global financial crisis, businesses tightened their expenditures on office supplies, including writing instruments, which led to growing consumption from individual consumers. The demand from individual consumers has hit the peak and started to slow down, especially after the sales tax increase in April 2014. Overall, writing instruments in 2014 is expected to record ?94 billion in current value terms, down by 1% from 2013.
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