Recent Study: 100% Home Delivery/Takeaway in Portugal
Students and young adults have in the past contributed to the growth in demand for home delivered pizzas. However, the negative effects of high unemployment rates (16% at the end of 2013), decreasing disposable income and low consumer confidence by young professional workers and students undermined value sales of 100% home delivery/takeaway, as these consumers perceive it to be an unnecessary expense. Two other major factors continued to challenge the landscape: Consumers tightening their purse strings during this time of...
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