"Writing Instruments in Mexico" Published
In 2014 sales of writing instruments were driven by important advertising and promotional efforts by companies. In addition to the availability of products through a well-developed distribution network, which is crucial for these companies, several major players also invested in major advertising campaigns to position their brands and products. An interesting example was the Paper Mate brand by Berol, which launched an advertising campaign on television together with digital advertising and billboards in order to promote its new colour range...
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