New Market Report: Snack Bars in the United Kingdom
Snack bars continued to grow in value terms in 2014, benefiting from growing consumer focus on convenience and health and wellness. As consumer lifestyles become increasingly busy, consumers seek quick and convenient ways to snack during working hours or when on the go. Moreover, snack bars are perceived by consumers as healthier than other snacks, given their cereal and dried fruit content, and as such the category has responded well to consumers' increasing focus on health and wellness...
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