Home Audio and Cinema in Vietnam - New Market Study Published
In 2014, home audio and cinema is facing another tough year with a slight decline in terms of volume and a 5% drop in current value sales. Besides the sluggish economy as one of the major causes for the categorys shrinkage, many Vietnamese consumers especially those residing in big cities such as Hanoi and Ho Chi Minh are opting to go to the cinema towards the end of the review period, a trend that is contributing to the category?s decline.
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