"Breakfast Cereals in Brazil" Published
Convenience and health and wellness are the main drivers of growth in breakfast cereals. While breakfast cereals are traditionally associated with breakfast, increasing purchasing power, combined with more hectic lifestyle leading consumers to look for more convenient food and snack options, are contributing to the increase of breakfast cereals. On the other hand, there is some pressure to reduce the sugar content of some RTE cereals and especially their sodium content. The reduction of sodium is being pushed by the...
View full press release