Baked Goods in Belgium - New Market Report
Sales of baked goods are governed by a move back to basic, authentic and naturally-healthy products. Ingredients manufacturers are taking advantage of the opportunity to propose additives aimed at giving an authentic and old-style taste and consistency - for instance, a mix proposed by Puratos, O-tentic, which is aimed at achieving the taste of bread of yesteryear. This quest for more natural and authentic bread is also exemplified by the ongoing development of the "clean label" trend. For...
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