Just Published: "Deodorants in Croatia"
Deodorants witnessed current value growth for the third consecutive year, from 2011. However, looking at volume sales dynamics, it was evident that sales declined constantly. What saved the financial result for deodorants, were the numerous new launches, driving prices upwards with specific benefits and the convenience factor. Nevertheless, this did not lead to premiumisation, because of simultaneous launches by economy brands and private label.
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