Incontinence in France - New Study Released
In 2013, growth was fuelled by increased usage of incontinence products. The category is characterised by strong recruitment potential from new consumers afraid to take the leap to buy incontinence products. Innovation and marketing efforts from key players to tone down the incontinence pathology resulted in a surge in demand and a shift away from sanitary protection. Volume growth in 2013 was faster than in the review period, in line with the ageing population.
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