Market Report, "New Product Development : The Quest for Differentiation Continues", Published
New product development in 2012 was driven by the desire to maximise appeal, improve the dining experience and appeal to all potential consumers, during all dayparts and eating occasions. This was manifested in greater creativity in new concepts, many of which experimented with service models or menu structure, and continued innovation in snacks and speciality beverages. Global foodservice is now more competitive than ever, and operators must continually reach new heights in search of differenti...
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